'Catch' Dating App Promotional Campaign

Overview

Catch is a branding project for a concept dating app built around connecting people through shared interests and experiences. Before creating any promotional work, we spent time researching the market, exploring the target audience and working in a team of five to develop a clear brand strategy. This collaborative process helped define the app's personality, visual identity and overall direction. Using this shared foundation, we went individually to create our own promotional campaign, where I produced a series of Instagram posts and posters using the Glasgow subway station and lively bars as advertisements that brought the brand to life in a consistent and engaging way that matched the target audience.

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Social Media Regular Posts

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Carousel Posts Instagram

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Poster Designs - Subway Station Mockups

Poster Designs - Bar Mockups

Promotional Video

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