Brand Design

Creating a new Brand Identity for the LDC department at GCU

Overview

This was a live client project where I created a new brand identity for the Learning Development Centre (LDC) at Glasgow Caledonian University, with the aim of reducing the stigma around the department, making it feel more approachable and visually clear and appealing. I focused on developing the visual identity, including logo design, colour palette and overall brand style, making sure it worked across things like posters, digital screens, walls, windows and emails.

‍