Social Media and Branding Campaign

GCU Pickleball Brand Launch & Social Media Campaign

Overview

In this project, I was tasked to create a new brand identity and social media campaign to promote pickleball as a new sport at Glasgow Caledonian University, with the aim of getting more students involved and actually aware of it. I focused on the full visual side, designing posters, social media content and the overall branding, using bright pickleball colours and bold typography to make it feel energetic and eye catching, especially for a younger audience. The final outcome was a fun and modern campaign that made the sport more known across the unviersity campus.

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